Mastercard wants to increase credit card engagement among urban millennials in India, who are favoring digital payment alternatives. The challenge is to design strategies that boost product appeal, usage, and revenue while adapting to shifting consumer behaviors and market competition.
Unconventional cases break away from traditional business problem formats by introducing morally ambiguous, socially complex, or creatively abstract situations that test a candidate’s judgment, empathy, and structured thinking beyond numbers. These cases often blend ethics, psychology, and real-world uncertainty such as handling public crises, social impact trade-offs, or human-centered dilemmas requiring candidates to balance logic with emotional intelligence and to reason through problems with no clear “right” answer.
To ensure you have the best possible experience, treat this simulation like the real thing. Here are a few tips to help you prepare:
Grab a Pen and Paper: This is essential. You'll need it to structure your thoughts, perform calculations, and take notes on the information you receive.
Find a Quiet Space: The AI interviewer is sensitive to voice input and will be interrupted if it detects noise, therefore find a quiet spot and give the interview as you would for any other interview.
Think Out Loud: Your thought process is what's being evaluated. Verbalize your structure, your hypotheses, and your math so the interviewer can follow your logic.
The Persona is a Test: Your AI interviewer will be professional and demanding. This is intentional to simulate the pressure of a real consulting interview. Stay confident and trust your analysis.
The AI is a Tool, Not a Person: Our simulation is highly advanced, but it's not perfect. If it seems to misunderstand something, simply clarify your question and continue with your logical approach.
In case of issues: We are here to help you 24X7 in case you face any persistent issues, please reach out to us at oddmindinnovations@gmail.com or contact us at +91 9357575767