HerbGlow Naturals, a well-established ayurvedic women’s skincare brand, is evaluating an entry into India’s fast-growing men’s grooming category. Rising demand and new consumer segments are reshaping the market, but competition and brand positioning challenges remain. Management wants to assess the attractiveness of the segment and what it would take to build a credible presence.
A market entry case challenges you to decide whether a company should expand into a new market — whether defined by geography, customer segment, or product line. You will assess both the attractiveness of the opportunity and the feasibility of entry. This often involves analyzing market size, growth, and competition, while also weighing risks, barriers, and the company’s existing strengths. Beyond a simple yes or no, you may also be asked to recommend the best mode of entry, such as organic growth, partnerships, or acquisition.
To ensure you have the best possible experience, treat this simulation like the real thing. Here are a few tips to help you prepare:
Grab a Pen and Paper: This is essential. You'll need it to structure your thoughts, perform calculations, and take notes on the information you receive.
Find a Quiet Space: The AI interviewer is sensitive to voice input and will be interrupted if it detects noise, therefore find a quiet spot and give the interview as you would for any other interview.
Think Out Loud: Your thought process is what's being evaluated. Verbalize your structure, your hypotheses, and your math so the interviewer can follow your logic.
The Persona is a Test: Your AI interviewer will be professional and demanding. This is intentional to simulate the pressure of a real consulting interview. Stay confident and trust your analysis.
The AI is a Tool, Not a Person: Our simulation is highly advanced, but it's not perfect. If it seems to misunderstand something, simply clarify your question and continue with your logical approach.
In case of issues: We are here to help you 24X7 in case you face any persistent issues, please reach out to us at oddmindinnovations@gmail.com or contact us at +91 9357575767